The Supreme Lord Sri Krishna appeared as Sri Chaitanya Mahaprabhu to establish Sankirtana (chanting of the Holy Names) – the Yuga Dharma for this age of Kali. He appeared on Phalguni Purnima, the full moon day in the month of Phalguna, (Feb-March) in the year 1486 AD (1407 Shakabda) at Sridham Mayapura as the son of Sri Jagannath Mishra and Srimati Sachidevi. His parents named him Nimai since he was born under a nimba (neem) tree in the courtyard of His paternal house. His appearance day is celebrated as Gaura Purnima.